Phil Wiland
The Wiland, Inc. Board of Administrators introduced that on January 16, 2024, Phil Wiland retired from the corporate, leaving his position as CEO, President, and as Chairman and member of the Board of Administrators.
As a part of a management succession plan, Mr. Wiland, 77, will proceed to function an envoy of the corporate he based in 2005. Having fun with good well being and searching ahead to his retirement, Mr. Wiland plans to proceed representing the corporate and its unmatched dedication to product innovation and consumer success. As well as, Mr. Wiland will give attention to his decades-long private dedication to serving to nonprofit organizations obtain better success in fulfilling their missions.
Todd Greer, previously government vice chairman, has been appointed CEO and has joined the Board of Administrators. Greer has been with Wiland, Inc. for the previous 5 years, main company improvement and dealing intently with Mr. Wiland. He was beforehand the CEO of SpotRight, Inc., which was acquired by Wiland, Inc. in 2018.
Greer has constructed and led massive revenue-generating groups within the advertising and marketing information trade and has an in depth background in combining enterprise, authorized, and technical expertise to speed up firm development. In his new position, Greer will proceed to foster Wiland, Inc.’s distinctive tradition, product innovation, and market management.
“Phil Wiland is a legend in our trade. There most likely is not any yet another revered and adored by his friends, by our shoppers, and by our workers. He might be missed, and I’m grateful for the sturdy firm that Phil and the Wiland workforce have created,” Greer mentioned. “We’re wanting forward now to carrying the torch ahead and constructing on our nice success,” he added. “We’ll proceed to put money into attracting the brightest minds within the enterprise—the individuals who will hold innovating within the areas of promoting information, analytics and know-how. And we’ll keep our unrelenting give attention to serving to shoppers obtain the very best return on their advertising and marketing investments.”
The Wiland Board of Administrators expressed because of Mr. Wiland for his a few years of service and the tradition of excellence constructed below his management. The board and the corporate’s management are dedicated to constructing on the strong basis that has been established over the previous 18 years.
Phil Wiland has pioneered quite a few improvements in data-driven advertising and marketing all through his lengthy and profitable profession, together with:
- The primary nationwide listing of postal provider routes—the preliminary enabler of the presort reductions that mailers get pleasure from right this moment
- One of many first extremely correct and efficient merge/purge software program options
- One of many earliest absolutely built-in CRM techniques
- A brand new method to cooperative databases, utilizing AI and machine studying response modeling as a regular—effectively over a decade earlier than AI was popularized
“It has been an amazing blessing to me to work with the Wiland workforce to construct such a profitable firm,” mentioned Mr. Wiland. “After we began this firm in 2005, we have been an underdog. Few believed that we might create such a powerful, market-leading firm. I’m assured the Wiland, Inc. workforce will keep on this spectacular legacy and proceed to serve our wonderful shoppers with the most recent improvements.”
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t instantly mirror the ideas or opinions of the workers of NonProfit PRO.