Since junk mail fundraising is the lifeblood of nonprofits, understanding what works and what doesn’t actually issues. Many nonprofit organizations use stamps on their junk mail appeals. Relying on who you ask, you’ll hear that the stamped envelope will get extra donations, or it does not matter. What’s a fundraiser to consider?
Ought to You Stamp the Outer Envelope?
The newest analysis reveals that it doesn’t matter what kind of postage you placed on the outgoing envelope it doesn’t change the donation response. Your choices are meter, stamp or indicia. Take into account that there may be an additional value out of your mail service supplier to meter and stamp. In case you add the indicia when the envelope is being printed, then there isn’t any further value.
Since there isn’t any internet achieve on the outer envelope, you need to use an indicia to avoid wasting on prices.
As they are saying, selection is the spice of life! So just be sure you are altering your outer envelope design and tagline with every mailing. The adjustments are seen and value it. Take into account that that you must keep on message. Your tagline teases potential donors to open the envelope and study extra about your group. In case your tagline is off message, your donors won’t reply.
Ought to You Stamp the Reply Envelope?
Now, apparently there’s a distinction on the reply envelopes. The distinction right here is that the postage issues, however not what kind. Try to be altering up what you’re doing. Donors discover a change.
So, when you have at all times supplied postage paid reply envelopes strive sending courtesy reply envelopes asking for the donation to begin with the stamp. The change truly will increase donations. So, fluctuate the kind of reply envelope you present to maintain it contemporary for donors.
It’s also possible to present reply envelopes with an affixed first-class stamp, which might push donors to make some type of donation in order to not waste the stamp. On common, you don’t want to do that to donors who donate lower than $100. Do not forget that you need to change up the reply postage with every mailing.
FYI your high-end donors needs to be getting reply envelopes with first-class stamps on them. The extra stamps the higher. So, if postage is $0.68 every then divide that into three or extra lesser denomination stamps. Sure, affixing these will value extra. That is why you solely do it for high-end donors. The outcomes will likely be extra high-end donations, so it’s value it.
The principle takeaway is that you need to use indicias in your outer envelopes. Change photos and tagline copy in your outer envelope with every mailing. In your reply envelopes, fluctuate your kind of postage. Rotate between pay as you go indicia, stamps and request for postage.
Ensure you are monitoring your outcomes. In case you see a distinction, you’ll know what’s working and what wants enchancment.
The previous submit was supplied by a person unaffiliated with NonProfit PRO. The views expressed inside don’t immediately mirror the ideas or opinions of NonProfit PRO.