Information Axle Nonprofit, a supplier of information and data-driven advertising options, introduced the launch of recent e mail knowledge within the firm’s strong omnichannel cooperatives, Apogee and DonorBase. The cooperatives ship e mail addresses which are instantly linked to donation exercise, leading to audiences which are extra prone to interact and donate. The event is transformative for donor acquisition applications, as nonprofits are more and more participating potential donors by an omnichannel strategy: by e mail, in addition to junk mail, social media, and different channels.
Donor acquisition by e mail continues to realize in prominence, but present choices for nonprofit e mail viewers improvement typically overly depend on shopper knowledge or a company’s present e mail prospects. The Apogee and DonorBase cooperatives chart a brand new path by prioritizing identified donation exercise leveraged throughout the corporate’s omnichannel cooperatives. That is mixed with best-in-class modeling and the usage of exhaust knowledge to make Apogee and DonorBase distinctive within the business.
“Our e mail cooperatives are the primary and solely to supply e mail addresses which are actually linked to donation exercise and construct upon the co-ops’ deep junk mail historical past,” stated Niely Shams, president of Information Axle Nonprofit. “The result’s a delivered viewers that’s extra prone to reply and donate.”
Early adopters of the e-mail cooperative knowledge report elevated marketing campaign efficiency marked by extra interactions, fewer unsubscribes, and bigger preliminary donations than achieved utilizing present business options. Working with Information Axle Nonprofit, organizations can leverage over 80 million nonprofit-submitted philanthropic e mail addresses and a classy strategy to viewers improvement to spice up e mail acquisition and engagement.
“We’re thrilled that preliminary makes use of of our e mail cooperative knowledge present optimistic outcomes and a capability to energy extra correct and environment friendly donor acquisition by e mail,” shared Colin Anderson, basic supervisor of donor cooperatives at Information Axle Nonprofit.
The brand new Apogee and DonorBase e mail cooperative knowledge is considered one of many impactful developments this 12 months as the corporate seeks to enhance and strengthen the methods nonprofits attain new donors throughout all channels.
Supply: Information Axle Nonprofit
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t instantly mirror the ideas or opinions of the workers of NonProfit PRO.