Fifteen years in the past, ideas42 was based on the assumption that most of the world’s best challenges may gain advantage from harnessing a deep understanding of human conduct.
Poverty, training, well being, the justice system—throughout all of those points and extra, persistent inequalities resisted straightforward decision.
Since then, we’ve been on the forefront of pioneering a brand new method: centering insights about how individuals really make selections, and reflecting sensitivity to the distinctive contexts that form individuals’s on a regular basis lives. The outcomes of our first 15 years—together with serving to tons of of 1000’s of scholars entry increased training in the US; innovating in healthcare settings in sub-Saharan Africa to scale back preventable deaths throughout childbirth; and using considerate design to spice up agricultural yields for subsistence farming communities—have emboldened our conviction that behavioral science has an vital function to play in constructing a extra simply world the place everybody can thrive.
A whole bunch of billions of {dollars} and no scarcity of excellent intentions have been spent globally to eradicate poverty and inequality. But poverty and pervasive inequality persist. Too typically, such efforts are constructed on flawed assumptions about human conduct. This prevents billions of individuals from realizing their full capabilities. We should do higher, and we are able to’t proceed taking the identical method to fixing these so-called intractable challenges—we should assume otherwise.
Behavioral science gives the lens wanted to consider, see, and in the end clear up these issues otherwise. To see people as they really are, not how we want they have been. To grasp how the contexts wherein they stay and act have an outsized, and sometimes unfair, influence on their lives. To acknowledge how merely experiencing poverty makes it more durable to observe via on their very own intentions.
After 15 years of analysis, investigation, and analysis—questioning all the pieces alongside the best way—we’ve got a monitor document of insights and proof from greater than 600 initiatives. With what we’ve discovered alongside the best way, we’ve refined our work to be much more targeted (and impressive) in how we attempt to counter world inequality.
Merely put, to make the world higher, we have to make it fairer. Every little thing we do, nonetheless totally different in focus, geography, and execution, is in the end aimed toward addressing the issue of inequality and its results. It is a daring aspiration. And for ideas42, it’s grounded in concrete proof and confirmed options.
In celebration of 15 years of labor within the service of our mission, we’ll be spending the yr analyzing the place we’ve come from, reflecting on a number of the most significant insights we’ve gained and influence we’ve created with our companions and educational associates, and searching forward on the subsequent 15 years for ideas42.
Comply with together with us as we monitor 15 years of utilizing behavioral science to create a extra equitable world by signing up for our electronic mail publication right here.