Credit score: Blackbaud
Blackbaud, a supplier of software program for powering social impression, introduced it’s bringing new capabilities to Blackbaud Raiser’s Edge NXT. These capabilities will allow social impression organizations to develop their donor base and funds with Optimized Donation Kinds, harness the facility of predictive analytics with Prospect Insights, and use AI to generate donor acknowledgment. These enhancements additional assist Blackbaud’s Intelligence for Good technique.
“We’re connecting our techniques of engagement, techniques of file and techniques of intelligence to present clients CRM software program that delivers extra worth than ever earlier than,” mentioned Sudip Datta, chief product officer, Blackbaud. “This deep integration between our techniques permits us to floor intelligence in our merchandise like no different firm in social impression. It provides our clients new methods to seek out, attain and have interaction donors, which finally helps them attain their missions and alter the world, and the very best half is that these related options get rid of the necessity for a number of level instruments, thereby saving {dollars} for our clients.”
At bbcon 2023, Blackbaud launched its imaginative and prescient for related techniques and the corporate’s intention to maneuver past particular person merchandise to ship built-in experiences that put essentially the most helpful data and insights on the fingertips of customers, connecting them seamlessly with their stakeholders. These newest integrations inside Raiser’s Edge NXT ship on that imaginative and prescient, including much more functionality to Blackbaud’s strong philanthropic database software program.
Optimized Donation Kinds
Beginning in mid-February, U.S. Raiser’s Edge NXT clients can reap the benefits of Blackbaud’s Optimized Donation Kinds, with availability coming quickly throughout Blackbaud fundraising options. These kinds provide flexibility in dealing with processing prices and leverage intelligence and optimization for greater conversion charges and better common transactions, with native integration to Blackbaud’s fee processing software program and Raiser’s Edge NXT. Within the early entry program, these kinds have helped Blackbaud clients increase extra money, save time on administrative duties and scale back processing prices.
Prospect Insights
With Prospect Insights included inside Raiser’s Edge NXT, the CRM software program will automate in-app intelligence associated to main giving chance and capability, after which prescribe actions associated to portfolio administration and donor outreach.
This provides small and mid-size organizations the flexibility to:
- Establish and prioritize the very best main donor prospects with out including extra assist workers.
- Harness the facility of predictive modeling with out costly customized companies.
- Leverage synthetic intelligence with suggestions that enhance over time.
- Pursue main items extra effectively.
AI Acknowledgments
Raiser’s Edge NXT and Blackbaud CRM customers will quickly be capable to leverage generative AI assisted donor acknowledgment letters with Blackbaud’s newest clever stewardship device. Donors are crucial to the success of any charitable group and a significant a part of fundraising. Blackbaud is taking steps to help organizations on their stewardship journeys with this AI-generated characteristic that acknowledges donations of funds, items and companies, simplifying directors’ day-to-day duties. By automating mundane duties whereas providing important personalization capabilities, it will increase effectivity, permitting organizations to concentrate on sustaining their mission. This functionality leverages the facility of generative AI as a part of Blackbaud’s Intelligence for Good technique.
Study Extra
These related techniques will allow Blackbaud clients to get essentially the most out of their Raiser’s Edge NXT software program with out having to combine disparate level options.
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately replicate the ideas or opinions of the workers of NonProfit PRO.