Practically half of fundraisers say they didn’t meet pipeline objectives within the final fiscal yr. ‘Employees turnover,’ ‘handbook processes,’ and ‘donor discovery and pipeline administration’ have been cited by respondents as key challenges confronted in 2023, in response to a brand new report by Gravyty, a supplier of engagement and fundraising know-how.
The report breaks down findings from Gravyty’s Donor Engagement and Pipeline Survey, which solicited suggestions from leaders representing 160+ fundraising departments, together with increased training, K12 and nonprofit organizations. The report uncovers a number of key themes:
- Staffing: In 2024, organizations want to rent 2 extra main present officers and 1.7 management or mid-level present officers.
- Omnichannel outreach: The usage of video and textual content are rising, with practically half of respondents (41% and 45% respectively) utilizing these channels to interact donors.
- Prime challenges: Respondents cited ‘workers turnover’ and ‘handbook information administration’ as key obstacles to success.
- Prospecting ways: 70% of fundraisers use wealth scoring and 31% use inner predictive fashions to qualify prospects.
- Strategic priorities: Significant donor engagement and stewardship is the highest precedence in 2024 to enhance pipeline constructing.
“The findings in our benchmark report point out a transparent path for achievement in 2024,” stated Josh Robertson, International Vice President of Product at Gravyty.
“Throughout the board, organizations are seeing the necessity to get rather more environment friendly and streamlined with their fundraising technique, ways and options. By leaning on innovation and consolidated know-how platforms, organizations can automate low-value duties, spend extra time meaningfully partaking donors, and unlock new pipeline alternatives of their donor base,” stated Robertson.
Gravyty’s Donor Engagement Benchmark Report might be seen right here.
“The Gravyty group is deeply dedicated to growing progressive options that assist fundraisers meet their objectives within the face of business challenges,” stated Gravyty President Sevonne Eliyahu. “By means of Gravyty’s highly effective digital giving instruments, sensible portfolio administration, and AI-driven donor outreach capabilities, we goal to empower our prospects to fulfill bold objectives this yr.”
The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately replicate the ideas or opinions of the workers of NonProfit PRO.