‘Transfer Afrika: Rwanda,’ a first-of-its-kind worldwide music touring circuit all through the continent of Africa, was held in Kigali’s BK Area on Dec. 6 to a sold-out viewers of 8,000 individuals.
The primary Transfer Afrika live performance is the launch of a five-year tour schedule aimed toward pioneering world-class music and dwell leisure throughout the African continent, in an effort to inject jobs and expertise coaching into native economies.
Transfer Afrika: Rwanda, organized by pgLang in partnership with Grammy Award-winning artist Kendrick Lamar, included every week of tradition, music and advocacy.
A major position was additionally performed by the Rwanda Growth Board in supporting the occasion.
Transfer Afrika’s mission is to finish excessive poverty throughout the continent by growing native economies, driving well being fairness, prioritizing youth entrepreneurship, and expertise coaching.
Loving the vitality these neighborhood well being staff are bringing to #MoveAfrika: Rwanda! 🇷🇼 pic.twitter.com/dTORof7BxP
— International Citizen Africa (@GlblCtznAfrica) December 6, 2023
Folks from all walks of life profit from a robust economic system as a result of it reduces poverty and improves residing requirements at each stage. The UNDP estimates that 48.8% of Rwanda’s inhabitants lives in multidimensional poverty and 22% are weak to its impacts.
Enhancing well being and livelihoods, notably of ladies and ladies, helps communities thrive and is important to driving financial development in international locations.
With the assistance of initiatives like Transfer Afrika, alternatives for human improvement are enabling the following era of innovators and entrepreneurs to interrupt free from poverty.
Transfer Afrika: Rwanda, in affiliation with world manufacturing firm Finished + Dusted and the Rwanda Occasions Group, employed greater than 1,000 Rwandans, and engaged 75% native crew and manufacturing workers, with a selected give attention to creating alternatives for talent improvement and worldwide occasion coaching.
It was an honour to satisfy with His Excellency President @PaulKagame in Kigali, Rwanda as we associate for the very first #MoveAfrika live performance. We hope different African nations be part of us to pioneer a first-of-its-kind worldwide music touring circuit all through the continent. pic.twitter.com/JTCMJDZsja
— Hugh Evans (@Hughcevans) December 6, 2023
This included coaching in Set and Stage improvement created by Stufish in shut collaboration with native artist Dolph Banza and broadcast manufacturing and Crew, along with occasion rigging and safety expertise coaching and improvement.
Conventional Agaseke peace baskets, made by 20 artisans from the Nyamirambo Ladies’s Heart, have been repurposed as lighting throughout the stage throughout Transfer Afrika: Rwanda, creating the focus of the stage and exhibiting Rwandan creativity to the world.
Over 70 native singers and dancers additionally participated on the Transfer Afrika: Rwanda stage, with extra dancers and choreographers. Dancers from the Sherrie Silver Basis carried out alongside Kendrick Lamar throughout his headline set, many from communities that have been experiencing hardship.
The marketing campaign additionally partnered with Harambee Youth Employment Accelerator in Kigali to recruit, practice, and upskill 35 younger individuals who obtained on-site coaching to realize work expertise at a world-class dwell music occasion.
Greater than 15 filmmakers participated in a advertising and social media masterclass, in collaboration with the Rwanda Movie Workplace and Rwanda Growth Board, which supplied essential instruments to amplify native tales.
As a part of its five-year dedication to Rwanda, Transfer Afrika will proceed to collaborate to generate long-term alternatives for native entrepreneurs and foster long-term partnerships that pave the best way for extra worldwide artists to carry out in Rwanda.
“We see this occasion as simply the beginning of a promising journey for our business,” mentioned Christian Gakwaya, CEO, of Rwanda Occasions Group, a major Transfer Afrika: Rwanda vendor. “With our proficient crew and inventive minds, coupled with elevated worldwide exhibits and additional investments in tools and expertise, we will for positive take our rightful place as world chief in occasions.”
“We all know what it’s wish to not have entry, so we wished to make sure that younger individuals from throughout Rwanda had the chance to expertise the primary Transfer Afrika occasion in Kigali,” mentioned pgLang.
Loving the vitality these neighborhood well being staff are bringing to #MoveAfrika: Rwanda! 🇷🇼 pic.twitter.com/dTORof7BxP
— International Citizen Africa (@GlblCtznAfrica) December 6, 2023
Annually, extra international locations will likely be added to the tour schedule, which goals to broaden to 5 African international locations by 2025.
Transfer Afrika: Rwanda supplied over 4,000 free tickets to the occasion, with 500 devoted to Rwandan younger individuals, NGOs, and civil society staff who final month met on Umuganda — the final Saturday of each month when Rwandans come collectively for nationwide neighborhood service — to plant greater than 1,000 timber on Mount Rebero.
Thirty neighborhood healthcare staff have been additionally in attendance on the occasion to assist drive house the marketing campaign’s give attention to well being fairness and entry throughout Rwanda.
Virtually 200 younger individuals aged between 16-21 from 4 districts have been supplied an all-expenses-paid journey for a front-of-stage Transfer Afrika expertise, courtesy of pgLang.
The occasion was organised for Umuganda — the final Saturday of each month when Rwandans come collectively for nationwide neighborhood service — to additional fight the results of local weather change. (2/2) pic.twitter.com/4AOhPlZ6HG
— International Citizen Africa (@GlblCtznAfrica) November 29, 2023
The Transfer Afrika: Rwanda present week featured native and regional trend designers as a part of a pop-up present, showcasing the most effective in African trend and design from the area.
Transfer Afrika was supported by Aflimba, African Meals Fellowship, Amahoro Builders, Blue Oceans, Chancen Worldwide, Dukataze SAYE Firm Ltd., EcoRota Rwanda, Future First Kenya, Gashora Ladies Academy of Science and Know-how, Safi Life, SmallStepsEveryday, Stable’Africa, Rwanda Growth Organisation, Harambee Youth Employment Accelerator, Inkomoko, Companions In Well being, Stressed Growth, Rising Above the Storms (RAS), Rotary Worldwide, The Inexperienced Protector, YouthConnekt Africa Hub, Westerwelle Basis, and Ineza Umuhoza Grace, Co-Founding father of the Loss and Harm Youth Coalition and 2023 International Citizen Prize winner.
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