By Jennifer Wemhoff, Communications Supervisor at GolfStatus – the main occasion administration platform for golf fundraisers.
Now greater than ever earlier than, our world is on-line. In terms of your nonprofit’s annual golf event fundraiser, leveraging digital channels all through planning and execution is essential to success. From promotion to registration to golfer engagement, digital instruments enhance fundraising outcomes and make life simpler for nonprofit event organizers.
Digital instruments are a essential a part of sponsorships, that are the guts of a golf event’s fundraising energy. Strategically designing sponsorships that embrace digital publicity boosts occasion income and retains sponsors coming again yr after yr. Digital publicity can—and will—play a significant function in your sponsorship choices. Listed here are six the reason why each nonprofits and sponsors love digital.
1) It’s Premium & Skilled
Backside line, digital publicity seems to be nice. It has knowledgeable, high-end feel and appear and premium visibility that may’t be replicated with different kinds of publicity.
Why Nonprofits Love It: Digital publicity offers golf tournaments standing and legitimacy, significantly for brand new occasions discovering their footing. An expert, enticing occasion web site that showcases sponsor logos gives prompt credibility.
Why Sponsors Love It: Sponsors get the model raise that comes with sponsoring a charity golf event. Presenting their brand and branding in knowledgeable method positively associates the enterprise with a worthy trigger.
2) It’s Multi-Channel & Multi-Touchpoint
The fantastic thing about digital publicity is that it comes with touchpoints throughout a number of channels. With the correct golf occasion administration platform, sponsors get impressions on an occasion web site, an accompanying cell app, reside leaderboards, push notifications, and extra.
Why Nonprofits Love It: Sponsorship packages get further worth—extra eyeballs and extra impressions on the sponsor’s model—with digital publicity. What’s extra, with the correct software program software, the emblem is uploaded when the sponsor registers and immediately seems within the corresponding channels, saving organizers time-consuming forwards and backwards accumulating belongings. Plus, digital channels include extra avenues to promote sponsorships.
Why Sponsors Love It: Publicity throughout a number of channels with a number of alternatives for engagement offers sponsors higher, broader publicity and a larger ROI. Attaching digital publicity to conventional sponsorships (like gap sponsorships) provides but a further touchpoint.
3) It’s Prolonged & Far-Reaching
In contrast to conventional on-course signage, digital publicity begins incomes impressions as quickly because the sponsor commits to the occasion and extends even previous the event date.
Why Nonprofits Love It: Prolonged digital publicity builds much more worth into sponsorship packages, making it simpler for companies to justify their assist.
Why Sponsors Love It: They get broader publicity to an prosperous and influential viewers of golfers and different sponsors, with visibility earlier than, throughout, and after the event. Many event organizers refer people to the occasion web site after the event to make a donation or see the outcomes and outcomes.
4) It’s a Secure Wager
Digital publicity comes with much less threat than many conventional sponsor perks. There’s no deadline to submit logos to have supplies produced, and, even higher, no further prices concerned in your sponsorship deliverables. It’s so simple as including a brand to the occasion web site for real-time publicity.
Why Nonprofits Love It: You’re capable of promote sponsorships proper up till occasion day. Even when you’ve bought out your sponsor packages, you may hold an infinite variety of digital gap or different kinds of sponsors obtainable for buy within the days main as much as the event.
Why Sponsors Love It: If a enterprise learns about your event late within the recreation, they’re nonetheless capable of bounce on board to assist your event and get helpful digital publicity.
5) It’s Shareable
Each nonprofits and sponsors can simply share details about the event and the enterprise’ assist to their viewers, whether or not on social media, e-mail campaigns, group web site, or different digital channels. Any printed items can use a QR code that drives offline visitors to the occasion web site.
Why Nonprofits Love It: It’s straightforward to give sponsor shoutouts on social media, which generally is a recruiting software to onboard further sponsors. When different companies go to the occasion web site and see who’s on board supporting it, it will possibly immediate them to get entangled.
Why Sponsors Love It: It’s additionally straightforward for companies to unfold the phrase about their company social duty and reap the benefits of the model raise that comes with supporting your good trigger.
6) It’s Versatile
Flexibility is essential in planning and executing a profitable golf fundraiser. Being able to pivot or make adjustments up till the final minute eases an excessive amount of stress, for each nonprofit occasion organizers and sponsors.
Why Nonprofits Love It: Within the planning section, merely ship the hyperlink to your occasion web site when making your sponsor pitches. If a enterprise is thinking about a customized sponsorship, you may create packages and get their logos on-line in just some minutes. And if something adjustments, sponsor logos and hyperlinks might be up to date with just some easy clicks.
Why Sponsors Love It: Sponsors see the worth instantly, as their brand seems on the occasion web site as quickly as they register.
Ultimate Ideas
Digital publicity begins with an occasion web site, the place each go to results in extra sponsor impressions. Your occasion web site must be powered by an all-in-one event administration platform that makes your life less complicated and gives instruments to leverage digital channels that enhance the golf occasion’s fundraising outcomes.
Golf for Good With GolfStatus
GolfStatus works with nonprofits and charities of all sorts and sizes to launch or degree up their golf fundraisers. The strong platform streamlines the method from begin to end and is backed by an in-house assist crew obtainable seven days every week. Via the Golf for Good program, qualifying 501(c) organizations and others planning golf occasions that profit a charity can use GolfStatus’ event administration software program for free of charge, together with an occasion web site, on-line registration and safe cost processing, digital sponsor publicity, strong reporting, and extra. Go to golfstatus.com/demo for extra data or to get certified.
