10 Web site Upkeep Ideas for Nonprofits

By CONCAT — the primary web site design and growth firm solely led by refugees and girls from international locations of battle.

Web site upkeep and help is usually a luxurious for nonprofits engaged on a decent price range. Listed here are 10 web site upkeep suggestions that your nonprofit can do your self to make sure that your web site is wholesome and working at its finest — while not having to interrupt the financial institution! 

1) Use a top-rated Content material Administration System (CMS) platform.

WordPress, Webflow, and Shopify are cost-effective and permit customers to construct a web site rapidly that may be simply edited while not having huge technical skills. WordPress additionally gives easy-to-add plugins that add performance to your web site and it’s value noting that WordPress and its plugins should be up to date often to stop potential crashes on the web site.

2) Be certain that your web site is responsive.

Is your nonprofit’s web site responsive throughout all gadgets? Make sure you go to your web site on a smartphone and pill to see the way it seems. Pill and cellular web site layouts needs to be comparable and on cellular, blocks of textual content texts needs to be adopted by a picture quite than textual content and pictures being displayed facet by facet.

3) Use and monitor Google Analytics.

Google Analytics is a necessary web site analytics software for nonprofits. If it isn’t put in in your web site, this tutorial offers arrange directions. Google Analytics is free to make use of and its most up-to-date improve is called GA4.

4) Prioritize search engine optimization.

SEO (search engine optimization) will be an costly and time-consuming as a result of it requires on-going upkeep. Nonetheless there are some fundamental checks that you are able to do by yourself to extend your group’s visibility. Is your content material per web page the correct size and does it embrace related key phrases? Publishing blogs and articles to your web site helps improve search engine optimization. Additionally, establishing a Google Enterprise Profile to your nonprofit additionally helps.

5) Set up SSL certificates in your web site.

Putting in a sturdy SSL certificates in your web site helps defend confidential contact and monetary data when when donors make an internet donation and builds belief amongst customers by assuring them that your web site is safe. As well as, it’s value noting that Google solely indexes web sites which have SSL certificates. To put in SSL certificates in your web site, contact your web site internet hosting supplier.

6) Schedule computerized day by day updates of your web site.

Verify whether or not your web site internet hosting supplier gives day by day again up choices. If not, make the most of platforms like Google Drive or Dropbox to safeguard your in case of any surprising points.

7) Present secure and safe on-line donation pages.

All the time use a trusted cost gateway, similar to Stripe, for on-line donation pages despite the fact that charges could also be increased.

8) Prioritize web site pace.

The pace of your nonprofit’s web site is extremely necessary. Examine the pace of your web site utilizing PageSpeed Insights. If the pace check fails, a superb first step is to verify your web site’s photos are optimized and host your movies on a 3rd occasion web site, similar to YouTube, as a substitute of instantly in your web site.

9) Add a reCAPTCHA to your “Contact us” kind.

In case you have a contact us kind, add a Google reCAPTCHA to assist cease spam emails. When you don’t, “Contact us” varieties are good for funneling inbound requests and good for search engine optimization.

10) Make the most of Two-Issue Authentication (2FA).

Lastly, it is crucial that your nonprofit 2FA arrange for each person who has entry to your web site and social media accounts to defend your nonprofit from a cyberattack.